A story of TRANSFORMATION
We are convinced that our society's behavior in terms of hygiene and protection will change noticeably. We therefore anticipate a sustained increase in the need for appropriate products that are not only effective, but also attractive as a personal everyday item. With MY SAFELY we not only want to make hand disinfection available, we also want to free it from its dusty image. We see MY SAFELY as a lifestyle product that will be found on every handbag, backpack and satchel in the future
During the Corona crisis, the founders of MY SAFELY put all their energy into the development and procurement of the first product line.
HEALTH FOOD X
Health is the central theme of our Cologne HEALTH FOOD Delis SPATZ. The current crisis situation has expanded our understanding of healthy products: from nutrition to personal hygiene. We had to temporarily shut down one of our stores ourselves and were constantly on the hunt for disposable gloves, disinfectants and cleaners to keep our delivery service running.
Not only do product innovations often arise from the lack and lack of alternatives. In addition to the low availability, the founders of MY SAFELY quickly noticed in the disinfection market how little sexy the common products and companies are.